PERMANENT COLOUROur biggest colour innovation in 20 years:
ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio.
Sheer colour that’s luminous in every kind of light.
Up to 70% more Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result
*colour after colour, vs. our biggest global competitor on a blonde shade
Understand the colour & see the wonder of light. Spread the word & become a member of the ILLUMINA COLOR CREATIVE TEAM.